Director - Brand Management & New Product Initiatives - Healthcare Startup - IIIM/FMS/XLRI/MDI

Leading Healthcare startup is looking for Director - Brand Management and New Product Initiatives in Bangalore

The role reports to the Managing Director

Key Responsibilities

- Establishing corporate goals, short-term and long-term budgets and developing business plans

- Devising 360 Campaign Strategy aligning product and company strategy through effective media channels to reach correct target groups ensuring brand guidelines market regulations

- Exploring business potential, opportunities & client to secure profitable business

- Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall

- Driving sales initiatives to achieve business goals and managing the frontline sales team; conducting competitor analysis by keeping a close view of market trends

- Framing strategies for establishing greater awareness about company & its products; building brand focus in conjunction with operational requirements

- Identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function.

- Constantly scan the market with a view to understand trends and implication on the brand.

- Maintain and update competition dossiers with respect to spends/cost benchmarks etc.

- Advertising, Media and Promotion : - From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script

Mandatory Requirement

- Full time MBA from Tier 1 Premier Institute

- Should be from Pharma, OTC experience would be an added advantage

- Currently on a salary of 40 Lacs