Director - B2B Lead Generation

Job Summary:

We are seeking a dynamic and results-driven Director of B2B Lead Generation to lead our efforts in building a robust and scalable lead generation engine. This role will be responsible for developing and executing comprehensive strategies to attract, qualify, and convert high-quality leads for our sales team. The ideal candidate will be a strategic thinker with a proven track record of success in B2B lead generation, a strong understanding of modern marketing technologies, and exceptional leadership skills.

Responsibilities:

Strategic Planning & Execution:

- Develop and implement a comprehensive B2B lead generation strategy aligned with overall company goals and sales targets.

- Identify and evaluate new lead generation channels and tactics, including digital marketing, content marketing, events, partnerships, and account-based marketing (ABM).

- Create and manage the lead generation budget, ensuring efficient allocation of resources and maximizing ROI.

- Establish key performance indicators (KPIs) and track performance against targets, providing regular reports and insights to senior management.

Team Leadership & Management:

- Build, mentor, and lead a high-performing lead generation team, fostering a culture of collaboration, innovation, and continuous improvement.

- Define roles and responsibilities, set performance expectations, and provide ongoing coaching and feedback.

- Collaborate with sales, marketing, and product teams to ensure alignment and optimize lead flow.

Campaign Development & Optimization:

- Design and execute multi-channel lead generation campaigns, including email marketing, social media, content syndication, webinars, and paid advertising.

- Develop compelling content assets, such as white papers, case studies, and blog posts, to attract and engage target audiences.

- Utilize marketing automation platforms and CRM systems to nurture leads and track campaign performance.

- Conduct A/B testing and analyze data to optimize campaign effectiveness and improve conversion rates.

Technology & Data Analysis:

- Stay up-to-date on the latest lead generation technologies and best practices.

- Leverage data analytics to identify trends, insights, and opportunities for improvement.

- Ensure data integrity and accuracy within the CRM and marketing automation systems.

- Create and maintain dashboards to monitor key performance metrics and provide real-time visibility into lead generation performance.

Cross-Functional Collaboration:

- Work closely with the sales team to ensure smooth lead handoff and optimize the lead qualification process.

- Collaborate with the marketing team to align messaging, content, and branding across all channels.

- Partner with product marketing to understand target audience needs and develop effective lead generation strategies.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field.

- Minimum of 10-15 years of experience in B2B lead generation, with a proven track record of success in a leadership role.

- Deep understanding of modern marketing technologies, including marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems (e.g., Salesforce, Dynamics 365), and analytics tools (e.g., Google Analytics).

- Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.

- Excellent communication, presentation, and interpersonal skills. -

- Proven ability to build and lead high-performing teams.

- Experience with account-based marketing (ABM) is highly desirable.

- Strong understanding of SEO/SEM best practices.