Director/AVP - Product Marketing - IT - IIM

Director/AVP - Product Marketing (IT/Software)

Imagine a career with a multinational work ethic & issue focused organization. Year-over-year, our client has been recognized one of the 100 most promising private tech companies originating from Asia and 200 most promising private companies across the globe in all tech verticals. Their major focus on Overseas Market & large enterprises. Immerse yourself in their award winning culture while creating breakthrough solutions. Challenging work environment with lot of growth opportunities;

Position: AVP / Director Product Marketing.

Key Responsibilities:

- Define new market opportunities and product offerings; manage existing portfolio; establish product definition including value proposition, pricing, features, services, and roadmap; maintain market knowledge of competition, industry, vendor strategies, and buying behaviors.

- Conduct customer research to uncover needs, pricing, positioning and establish product demand.

- Conduct product specific research to understand the competitive landscape and customer satisfaction drivers.

- Track customer feedback and metrics to measure success of marketing efforts.

- Develop strong brand awareness and reputation and ensure the company brand is consistently applied in every marketing tactic

- Brand Development inputs: campaign ideas, communication strategy (lead insight development for long term communication strategy), draft executions, etc.

Skills & Qualifications:

- Master’s Degree education from premier B-schools, IIMs, XLRI, ISBs only.

- 7+ years in Product marketing in an IT environment.

- Expert knowledge of multiple marketing channels

- Strong understanding of branding & promotional activities;

- Demonstrated success with identifying growth opportunities for a given product and driving an organization to capture value

- Proficient with defining methodologies, implementing best practices in all elements of Product & Solutions Marketing.

- Demonstrated success in strategy formulation, complex organizational-wide problem solving, commercial analytic and financial/forecast modeling

- Experience with developing business cases to recommend and rationalize investments and other strategic actions

- Demonstrated success with identifying growth opportunities for a given product

- Demonstrated experience in strategic and creative campaign development.

- Excellent organizational skills with proven problem solving and decision making skills.

Job Location: Mumbai

Note: The persons having experience in Sales & Business development area, need not apply.

In order to be considered you must have the required experience as described. Please forward a Word copy of your resume with your complete contact information to me.

Bijay, 9717278555, bijay@brainsearchindia.com