Director/Associate Director - Product Growth & Marketing - Education/EdTech Industry

We are seeking a highly motivated and experienced professional for the position of Director/Associate Director of Product Growth and Marketing. This role offers an exciting opportunity to join a rapidly growing organization in the education technology industry. As a market leader in our space, we are dedicated to revolutionizing the way people learn and achieve their academic goals.

As the Director/Associate Director of Product Growth and Marketing, you will be responsible for driving the strategic growth and marketing initiatives of our company. You will play a critical role in shaping our product offerings, expanding our user base, and driving revenue growth. The ideal candidate will have a strong background in consumer technology and a proven track record of leading efficient product growth and marketing strategies.

Responsibilities -

- Develop and execute comprehensive product growth and marketing strategies to drive user acquisition, engagement, and revenue growth.

- Identify market trends, customer needs, and competitive landscape to inform product development and marketing strategies.

- Collaborate with cross-functional teams, including product management, engineering, design, and content, to drive product improvements and ensure successful product launches.

- Lead a high-performing marketing team, providing guidance, mentorship, and support to achieve key performance metrics.

- Implement data-driven decision-making processes to measure the effectiveness of marketing campaigns and optimize customer acquisition and retention strategies.

- Utilize analytics and customer insights to identify growth opportunities and drive user engagement and retention.

- Establish and maintain strong partnerships with external stakeholders, including educational institutions, industry influencers, and strategic partners.

- Stay up-to-date with industry trends, emerging technologies, and best practices in product growth and marketing.

Requirements -

- A strong academic background from a tier one educational institution.

- Proven experience working in consumer technology, preferably in the education or edtech industry.

- Demonstrated success in leading product growth and marketing strategies, driving user acquisition and revenue growth.

- Deep understanding of user acquisition, engagement, and retention strategies, with a data-driven approach to decision-making.

- Excellent leadership and team management skills, with the ability to motivate and inspire cross-functional teams.

- Strong analytical and problem-solving skills, with the ability to analyze data and extract actionable insights.

- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

- Entrepreneurial mindset with a strong drive for results and a passion for education and technology.

Join our dynamic and fast-paced organization, where you will have the opportunity to make a significant impact on the future of education. If you are a strategic thinker, an innovative problem-solver, and a results-driven professional, we would love to hear from you.