Director/Assistant Vice President - Digital Marketing - EdTech - IIM/ISB/MDI/FMS/IIT/BITS/NIT

Director/Assistant Vice President - Digital Marketing - EdTech 

Employer : EdTech Firm

Location : Mumbai

Designation : Director/ AVP

Must Have : Pedigree (Tier 1 restrict with good CGPA)

Profile:

- In this role, you will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the business head and the central marketing team, collaborate on projects and bring strategies to life.

- You will also work closely with the sales team to capture consumer insights and build the learnings into new marketing experiments, sales enablement collaterals and product development.

- The nature of the projects will range from understanding and defining customer segmentation to their acquisition, retention and engagement. Building brand awareness (online/ offline), forging strategic partnerships, creating own branded properties, devising and implementing growth hacking plans will be a few of the key business drivers that will fall into the work domain.

- Prepare a 360 degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)

- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic

- Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets

- Budget and execute multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements

- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU

- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness and also feed back into the product what consumer journey influencing experiments can be turned into product features to broaden the funnels.

- Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)

- Define an effective communication personalisation strategy basis user behaviour on platform and deploy recency, frequency and monetary value based optimisations

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing

Education :

- MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs,BITS, NITs) with overall 7+ years of experience

- 4+ years working experience in digital marketing and/or product growth

- Deep understanding of Mar-Tech a must

- Prior experience with content led marketing is a plus

- 2+ years of strategy consulting experience is a plus