Directi - Marketing Head

About Us :

- Zeta (www.zeta.in) is an innovative mobile payments platform that seeks to revolutionize commerce. The platform will deliver multiple services and applications that will have a remarkable impact in the lives of several 100s of millions of users in India.

- Zeta, a Directi group company, is founded by Bhavin Turakhia. Directi also comprises of other successful businesses, including Radix, Ringo, Flock and Media.net. These businesses comprise 1500+ people across 8+ offices, with over 9 million customers, revenues over $200 million, a net worth of over $500 million and multiple category leading global brands across business areas as diverse as web presence (domains, hosting, cloud-infrastructure), online advertising (contextual advertising/ad networks), and communication & collaboration (voice and messaging).

- With offices in India, US, China, and the UAE, and multiple category leading global brands across business areas as diverse as web presence (domains, hosting, cloud-infrastructure); online advertising (contextual advertising/ad networks); and communication & collaboration (unified chat/messaging), we represent all that is best about a career at an Internet company in the digital age.

- We are looking for a Marketing Head to lead marketing efforts for Zeta. In this role you will report in to the Sr Management and be responsible for strategy and execution of our marketing strategy spanning Advertising, PR, events, communications, content, website management and more.

What is the Job like :

Location : Mumbai and Bangalore

- We are looking for a Product Marketing Head to own and lead marketing and customer acquisition fo Zeta. As the Product Marketing Head you will lead a team of Marketing associates and be in charge of all of the following activities to get tens of millions of users -

Content Marketing :

- Lead our content marketing initiatives

- Manage a team of content writers who are responsible for online content, blog, website

- Draft and coordinate the design of case studies, whitepapers, pitch decks, video scripts and more

- Strategize and Draft all of our collateral for Merchants, Corporates, events and more

PR :

- Strategizing and executing PR strategies, writing PR articles, creating content and coordinating with the press and with our PR agencies

- Strategizing and implementing event participation at relevant conferences and events

- Strategizing PR events

- Managing our influencer outreach programs

- Identifying awards that we should apply for and managing our awards calendar

Events :

- Identify comprehensive list of relevant conferences worldwide

- Strategy and execution for our participation and sponsorships

- Design of booth, brochures, content and other assets

Offline advertising :

- Managing and utilizing budgets for strategic mass media campaigns

- Strategizing creative offline advertising and partnership strategies

- Ensuring our ROI and customer acquisition goals are met

- Selecting and coordinating with external agencies for ad creatives, PR, media buying

- Planning and negotiating media buys to get amazing deals

Who should apply for these roles :

- You have 6+ years experience in leading marketing functions for a consumer facing company (preferably in the communications and tech space)

- You have managed offline advertising budgets and strategised and executed cross country advertising campaigns

- You have led participation in multiple global conferences and events

- You have immaculate written and oral communication skills, excellent business acumen, and a penchant for marketing internet products

- You have a flair for ideating and building creative content

- You are very creative wrt Product Marketing strategy

- You have the gift of the gab and can deliver effective sales pitches

- You are highly numerate and believe in measuring and analyzing everything you possibly can

- You are very hands on

- You are passionate about building a brand in the consumer web space

- You are a go-getter and can deliver effective pitches to potential distribution partners