Digital/Web Analytics

Roles & Responsibilities

- Overall 6+ years of hands-on experience in the Digital or Web Analytics, Web Customer Insights,Web Data Mining, Social Medial Analytics Techniques and methodologies, algorithm development

- Demonstrable proven hands-on experience with tools such as Omniture Site Catalyst, WebTrends, Coremetrics, Google Analytics, and Urchin

- Solid understanding of digital and how it integrates with other media.

- Working in the domain of Web and Digital Analytics – Packet Sniffing, Image Tags or Beacons, Link Redirection, HTTP header analysis, IP Address analysis,Wap Gateway Traffic Log analysis, etc.

- Create a robust analytics strategy and measurement process for digital projects.

- Decipher patterns and identify the true meaning of analytics to create reports from analytics and present meaningful, easy-to-grasp data for internal teams and clients.

- Planning, Account Management team, Design and Development teams to provide insights and strategic support to clients.

- Help internal and external contacts understand the process and best practice for tracking user behaviour and ecommerce.

- Audit client's social media and SEO/SEM strategy and produce presentations recommending solutions or innovative new approaches.

- Contribute to large, complex marketing and social media campaigns and how they integrate with the digital content.

- Create and deliver face-to-face internal and client presentations of your strategies and findings.

- Create the “test and learn” strategy that will produce clear understanding of user behaviour and ROI for clients - whether Apps, email marketing, social media or websites

Qualifications: - M.E./M. Tech./MCA/MSc/Ph.D in Computer Science, Engineering Disciplines, Physics, Mathematics, Statistics with computer programming skills, Algorithm design

Interested candidates can send across their profile to ankita.singh@asterioninc.com or get in touch with me @080-42556827