Digital Transformation Manager - Destination Management Firm

Role :

- The Digital Transformation Manager plays a key role in the Sitecore 9 upgrade project.

- Will be an experienced web professional who has previously worked on high-profile, customer-facing websites.

- Will be the custodian of the new website, and will hence need to ensure all business requirements are met through the website with the available technologies within the Sitecore 9 platform.

- Deep understanding of the digital landscape, is able to quickly pick up business requirements and translate these into technical requirements as part of the Sitecore upgrade project.

- Provide insights into customer personas, journeys and intent, channel, campaign, and segment performance in terms of conversions and engagement values.

- Support the definition of digital goals to the business.

Desired Profile:

- 7+ years experience of working with technology and marketing teams within a Sitecore environment.

- Experience of working on digital transformation projects from start to finish, gathering user requirements through prototypes to actual delivery and iteration.

- Experience of data driven design and the production of effective management information.

- Experience delivering change activities and working effectively with third party agencies & senior management.

- Web publishing and SEO.

- Knowledge of travel, tourism and/or working with a Destination Management Organization is highly desirable.