Digital SBU Head - P&L - Media

Digital SBU Head

Role Title : Digital Business Head - Division

Reporting to President : Digital Location Hyderabad

Purpose :

- Lead the Digital business and own the P&L to drive sustainable growth and profitability

- Formulate and execute a digital strategy for the organization to ensure growth in Digital,Media and achievement of long-term digital goals

Key Responsibilities :

Responsibilities :

Strategic :

- Creates and drives short-term and long-term business plan in alignment with the organization business plan

- Drives differentiated brand positioning in the market on web platforms

- Define digital revenue strategy in terms of coverage areas and industry focus and monitor execution of strategies

- Define retention strategy for each product and drive conversion to direct traffic

- Define a robust marketing strategy to improve and enhance application downloads, identify traffic growth accelerators, ensure SEO rankings an ensure asset upkeep

Financial :

- Owns the Digital P&L, ensures a growth of Revenue through Network & Direct sales to achieve the desired Revenue Goal of 10/12 Crores

- Ensures profitability and maximizes revenue of each Web platform

- Identifies the right network to maximize yields for each web platform

- Drive optimization of sales through new user acquisition by identifying the right SEO accelerators and social media amplification plan

- Define new revenue strategy for the company

- Ensure adherence to budgeted cost for each digital product team

- Maximize content distribution revenue

- Implement exchange and header bidding

- Focus to drive DAVP revenues for each Web platform

Operational :

- Identifies business risk to current operations and develop business case for driving new and/or improved digital products

- Drive user experience through product to increase time spent and reduce bounce rate

- Drive enhancement of digital product awareness and recall in the market

- Leverage on relationships with existing national print advertisers and attempt to convert them into Digital advertisers, and achieve Revenue/Yield targets

- Expedite time to time changes in the products with the help of IT team to facilitate Programmatic revenue

- Drive a zero error policy for all the Web platforms to ensure no technical errors

- Define a strategy to boost followers, daily engagement, reach and CTR for Facebook and Twitter

- Implementation of Facebook Instant Article and Ad Network

- Define a video strategy for social media content amplification

Transformation and Organization :

- Design the future-ready operating model for the Digital business, leveraging new-age practices such as Digital Newsroom, Cognitive Tech, Machine Learning and Artificial Intelligence

- Build collaborative teams to drive agile product development and consumer centricity

- Conduct detailed resource planning for each new initiative/process with a view to estimate budget, time and man month requirements

- Mentor and coach subordinates to develop the team's capabilities and build a strong succession pipeline for the role

- Reviews recurrent issues/trends and sets in motion the required set of course correction measures

Key Result Areas :

1. Overall digital business growth (targets defined by revenue and profitability)

2. SBU Share of Overall Media Business

3. Readership Engagement and Digital Performance Benchmarks

4. Increase in Net Promoter Scores for all web platforms

Job Specification :

Education : Post Graduate/ MBA

Years of Experience : 10+ years of relevant work experience in building digital business in media or consumer-facing industries