Digital Sales Manager - EduTech Conglomerate

Get the opportunity to be the core executor for digital sales with this role!

Our client is a pioneering Edutech corporate that offers diversified and integrated technology-enabled education products, services, content and infrastructure. Led by a team of highly qualified professionals including IIT-IIM alumni, with a passion for excellence in education, the firm is focused on shaping the lives and careers of many students. The company is headquartered in Delhi.

As the Digital Sales Manager, you will be responsible for online sales for a few emerging product categories of the company.

You will also be involved in ensuring and managing KRAs and competencies for the completeness of the deliverable.

What you will do:

1) Tele-sales team management (70%)

a. Sales team operational management

- Target fixation

- Sales planning

- Organizing and developing plans for achievement of sales targets

- Managing the sales processes

- Ensuring effective use of CRM, IVR, Chat and ATC systems

b. Coaching and training

- Being an effective and inspiring communicator

- Being a Motivational leader for the team

- Hiring and selecting the right salespeople

- Performance management

c. The product, market, and company understanding

- Superior product understanding

- Having all exam details at fingertips and do not need to Google for Exam calendar, syllabus, eligibility criteria, college cut-off scores

- Being conversant with the company's history, founders, vision and values

2) Online marketing campaign management (30%)

a. Campaign strategy

- Marketing fundamentals

- Campaign planning

b. Campaign management and analysis

- Familiarity with paid marketing channels ( AdWords, FB)

- Having knowledge and being comfortable with SEO

- Marketing automation, lead nurturing, lead scoring

- Project management

- Having Analytical skills & Creative skills

c. Copy and design sensibilities

- Using Conversion Rate Optimization techniques

- Having Copywriting and content-writing ability

- Knowledge of Graphics design basics

Candidate Profile:

- MBA and/or Engineering degree with relevant industry experience

- Sales/BD experience or Internship/Pre MBA experience is a great plus

- Strong and demonstrable understanding of various Ad networking tools, Google analytics & SEO

- Excellent judgment and creative problem solving skills

- Good Writing Skills suitable for digital campaigns

- Able to make decisions in a changing environment and anticipate future needs

- Strong analytics skills

- Extremely polished communication skills

- Flexible for 6 days a week working with rotational off (Sunday will be working)

Salary offered - 8-12 LPA