Digital Product Manager - Vehicle Funding

Job Purpose:

The incumbent will be responsible for creating & enhancing all the customer/dealer facing journeys and ensuring adoption of the digital products by end users. They will also be responsible for conducting market research, analyzing customer needs, and collaborating with cross-functional teams to deliver products that are competitive, user-friendly, and meet the needs of our customers. They need to define & execute the digital product strategy and roadmap and ensure timely results.

Duties & Responsibilities:

- To Conduct primary/secondary research to identify opportunities for constantly enhancing customer experience and introducing new features for our digital products.

- To create user stories and work with development teams for quality outcome.

- To Collaborate with cross-functional teams, including IT, Customer Service, Sales & Marketing to develop and launch new products and features.

- Responsible for the building new initiative, roadmap and product for Unsecured lending & Vehicle Financing

- Write BRDs & User stories along with test scenarios, Create, Track and measure KPIs

- Close solution with Business Heads, IT Heads and cross functional teams. Perform UAT testing, product rollout,

- training and Support post launch activities for entire Rural Salaried loan and Rural Professional Loan business

- Bringing in technological interventions for making customer experience better and seamless on digital assets

- To Develop product roadmaps and prioritize features based on business value, customer impact, and feasibility.

- Ensuring best-in-class user journeys which are compliant.

- To Conduct user testing and research to validate product assumptions and inform product decisions.

- To Analyze product performance and user data to identify opportunities for optimization and improvement.

- To Develop and maintain product documentation, including product requirements, user guides, and release notes.

- To perform UX, UI, design-thinking, and user testing methodologies in real-life scenarios

Key Challenge:

- Industry trends, competitor offerings & regulatory changes for lending products and services

- Evolving Digital Trends impacting our business model

- UI/UX practices

- Agile Methodology