Digital Product Manager - Customer Activation - Bank

Job Role: Digital Product Manager-Customer Activation- Bank

This is a critical role to manage customer activation & post onboarding experience with digital channels

- Responsible for managing activation of customer

- Responsible for managing all modes of payments & drive ATS across each channel

- Responsible for customer on-boarding on digital channels

- Initiate customer spends

- Manage CLCM campaigns to educate customer 

- Increase customer awareness about product & app features

- Responsible for defining & executing special initiatives for

- Never funded base

- Never logged in base

- Work with Various channel Social / Whatsapp / OCC / Traditional channels to drive campaigns & measure efficiencies

- Customer Research on various activation KPIs & close loop same with a product to improve customer journeys

- Work with various stakeholders (Portfolio & Technology) to come out with new simplified product journeys

Job Requirements:

- Individual with 3+ years of experience

- Product management experience is a must

- Strong analytical mindset to drive insights from data

- Awareness of New Age engagement technology

- Outstanding communication and interpersonal skills

- Excellent organizational and leadership skills with a problem-solving ability