Digital Product Manager - CASA

Digital Product Manager - CASA

- Product Strategy & Vision: Define and execute the vision and roadmap for CASA digital products, ensuring alignment with overall business objectives.

- Market Research: Conduct market research, competitor analysis, and customer feedback gathering to identify opportunities and trends within the CASA space.

- Product Development: Lead the end-to-end product lifecycle from ideation to delivery. Collaborate with engineering, UX/UI, and marketing teams to bring new features to market.

- User-Centered Design: Champion a customer-centric approach in product development, ensuring that features are intuitive, user-friendly, and meet customer needs.

- Cross-Functional Collaboration: Work closely with stakeholders across departments (technology, marketing, compliance, etc.) to ensure successful execution of product initiatives.

- Performance Tracking: Define and monitor key performance indicators (KPIs) to track the success of CASA digital products. Optimize products based on data-driven insights.

- Innovation & Improvement: Identify and implement new technologies or practices to continuously improve the digital CASA offerings.

- Customer Support: Oversee customer feedback loops, and work with customer service teams to resolve issues and improve the product based on real-world usage.