- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Create buy-in for the product vision both internally and with key external partners
- Develop product pricing and positioning strategies
- Scope and prioritize activities based on business and customer impact
- Meeting Partners and providing solutions, handling partner integrations
- Understanding the needs of multiple stakeholders.
- Facilitating the negotiation of requirements amongst multiple stakeholders.
- Building scope and requirements for digital platforms basis the product strategy
- Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
- Translate product strategy into detailed requirements and prototypes
- Work with design team to guide design of simple and intuitive user interfaces and experience
- Considering the product lifecycle - own, prioritize and execute the product roadmap
- Define and analyze metrics that inform the success of product across digital channels
- This role will be a bridge between all the business users and IT App team and cater to their systems needs and requirements
- Leading the technical team vendor team) during build-out of the product
- Brief the QA team and check the test cases drawn out
- Oversee the entire testing of the product before release
- Self-QC the finished product knowing the initial product requirements
- Study data from customer analytics and define, alter and enhance design processes whenever required
- Analyzing data to understand the various user pain points and then making changes to the product accordingly
- Enhancing product feature-wise flow and usage and defining new user journeys
- Owning the product development lifecycle month-on-month
- Prioritizing feature development and enhancements for every release
- Setting timelines and stake holder management for features
- Using analytics to optimize process flows and identify/solve customer issues
- Schedule project kick off meetings and reviews with stakeholders and business units.
- Schedule and facilitate daily stand-ups, sprint planning sessions, demos and retrospectives.
- Schedule regular project syncs and hand-offs, and assure delivery of appropriate assets to internal and external teams.
- Lead the App/ L2 support team to ensure that the customer complaints are addressed within the acceptable TATs
- Problems are identified from root case and fixed
- Create tools to empower customer service to handle customer queries better and faster
- Track metrics like NPS, no. of queries raised, transaction delays etc. to benchmark ease of use
- Ensure resolution of customer queries satisfaction in terms of resolution TATs
- Drive product launches including working with marketing, business owners, and sales team members
- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
- Act as a product evangelist to build awareness and understanding
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