Digital Performance Marketer - D2C Skincare

Our client is India's fastest growing beauty brand that leverages cosmetic technology with an in-depth understanding of the needs of Indian skin to create dermat certified natural and organic skin care products. The packaging is recyclable and eco friendly thereby minimising the carbon footprint.

Backed by an established conglomerate and founded in 2022 by a successful entrepreneur who carries many years of experience in this field, this Mumbai based company is associated with a very well-known Bollywood actress. The products are sold through its own website as well as popular ecommerce portals.

As a Digital Performance Marketer, you will be responsible for establishing and carrying out a solid execution plan and strategy for performance marketing.

What you will do:

- Optimizing spending and advertising across all digital channels (Social, Google, Ecommerce platforms) to maximise ROI

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Successful planning, execution, and optimisation for important traffic KPIs using sponsored, organic channels

- Locating and evaluating new channels to maintain or improve important performance indicators and metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & presenting results

- Continuously testing and iterating your learnings to find the best multi-channel paid mix for us

- Optimising ad delivery, landing page conversion and under experience driving user activations as efficiently as possible

- Being in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation

What you need to have:

- 4+ years experience in a Performance Marketing or Digital Marketing role

- Experience in working on landing pages, blogs, SEO/SEA, email campaigns, social media and display marketing

- A knack for identifying target audiences and you know where to find them to encourage engagement and conversions

- Good knowledge on Google Marketing tools (Analytics, Search Console, Google Tag manager, Trends)

- Good knowledge on Meta Marketing tools

- Strong organizational skills

- Computer Knowledge(Must)