Digital Mojo - Lead Strategist - Branding & Digital Marketing

We are seeking a highly skilled and experienced individual to join our team as a Lead Branding and Digital Marketing Strategist. As the lead strategist, you will be responsible for developing and executing comprehensive branding and digital marketing strategies that align with our clients' business objectives. Your expertise and leadership will drive the success of our clients' brands, ensuring effective positioning and impactful digital marketing campaigns.

Responsibilities :

- Lead the development and implementation of strategic branding and digital marketing initiatives for clients, considering their target audience, industry trends, and competitive landscape.

- Conduct thorough market research, customer insights analysis, and competitor analysis to identify key opportunities and develop effective brand positioning strategies.

- Develop comprehensive digital marketing plans, including social media, SEO, PPC, email marketing, and content marketing strategies, to enhance brand visibility and engagement.

- Collaborate with cross-functional teams, including creative, design, and development teams, to ensure the alignment of brand messaging and digital marketing efforts.

- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of branding and digital marketing campaigns, and provide insights and recommendations for optimization.

- Stay updated on emerging trends, industry best practices, and new technologies in branding and digital marketing, and proactively integrate innovative strategies and tactics into client campaigns.

- Act as a trusted advisor to clients, providing strategic guidance, insights, and recommendations to maximize the impact of their branding and digital marketing efforts.

- Manage and mentor a team of branding and digital marketing professionals, fostering their growth, providing guidance, and ensuring the successful execution of client campaigns.

- Collaborate with internal stakeholders and external vendors/agencies to ensure seamless execution and delivery of branding and digital marketing initiatives.

- Prepare and present comprehensive reports and presentations to clients, highlighting the performance, insights, and recommendations related to their branding and digital marketing campaigns.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field. An advanced degree is a plus.

- Extensive experience in Branding and Digital Marketing, with a focus on strategy development and execution.

- Strong understanding of brand development, positioning, and digital marketing channels.

- Proven track record of developing successful branding and digital marketing strategies that drive business growth and enhance brand visibility.

- In-depth knowledge of digital marketing channels, tools, and platforms, including social media, SEO, PPC, email marketing, and content marketing.

- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and recommendations.

- Excellent leadership and team management abilities, with a track record of mentoring and developing high-performing teams.

- Exceptional communication and presentation skills, with the ability to effectively convey complex ideas and strategies to clients and stakeholders.

- Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities in a fast-paced environment.

- Passion for branding, digital marketing, and staying ahead of industry trends.

If you are a seasoned branding and digital marketing professional with a strategic mindset, strong leadership skills, and a track record of delivering impactful results, we invite you to apply for the role of Lead Branding and Digital Marketing Strategist. Join our team and make a significant impact on the success of our clients' brands through innovative strategies and exceptional execution.

Job Type : Full-time

Salary : 70,000.00 - 1,00,000.00 per month

Experience :

- Branding: 4 years (Required)

- Digital Marketing: 4 years (Required)

Work Location : Strictly Work from Office