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Job Code
280434
Digital Customer Experience Analyst (Location -USA) No sponsorship only local candidates apply pls
Mobile/Digital Analyst
Job Description :
- Design tests and measure impact to determine optimal loyalty program structure (e.g., customer opt-in vs. invite only, VIP tier criteria, types of reward and event options, points vs. - surprise & delight- to earn rewards, various methods to earn rewards based on spend/referrals/- good deeds- )
- Design tests and measure impact to personalize communications/offers to customers based on their purchase behavior, online behavior (e.g., e-mail opens/forwards, social media engagement), offer redemption, event participation, and stated preferences
- Inform design of loyalty customer reporting and Restaurant-level loyalty recommendations for Operators (i.e., Spotlight)
- Create scorecard for Loyalty team to track customer loyalty adoption and performance metrics
- Design tests and measure impact to personalize digital menus (e.g., item placement, meal bundling, suggestive selling) and app content (e.g., relevant stories/features) to customers based on app usage, search behavior, and purchase behavior
- Discover where in the process customers abandon mobile ordering or stop using app to identify opportunity areas
- Monitor and scrape app ratings/comments to determine which app features/improvements would be most helpful for customers
- Create an automated way to identify mobile pay/ordering fraud and work with IT to address
- Create scorecard for Digital Ordering/Mobile App team to track customer adoption and key performance metrics
Analytical Skills :
- Regression modelling and optimization
- Test design and impact measurement
- Customer segmentation
- SQL as must
- SAS or similar statistical software
- Data modelling and optimization
- Digital and Text analytics
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4483
JOB VIEWS
77
APPLICATIONS
0
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Consulting
Job Code
280434
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