Digital Media Manager - FMCG - IIM/ISB/MDI/FMS

Digital Media Manager - FMCG

- Proven working experience in social media marketing or as a digital media / Social Media Manager .

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills .

- Demonstrable social networking experience and social analytics tools knowledge.

- Knowledge of online marketing and good understanding of major marketing channels (Digital) .

- Positive attitude, detail and customer oriented with good multitasking and organisational ability.

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Should be proficient with SEO/SEM and should be able to closely work with content team/digital agencies to improve page ranks

- Negotiate with ad networks and aim for optimized ROI for all digital media slots/plans.

- Should be smart to parse web chatter and able to share market/consumer insights with product development team.

- Should have experience in digital marketing, search engine marketing, search engine optimization (SEO), social media marketing, display & mobile advertising, YouTube advertising.

- Analyze existing processes, gaps and proposed strategies to optimize product capabilities through digital automation (Web, Email and SMS).

- Lead end-to-end digital product design vision and implementation, including production of all deliverables.

Education & Relevant Experience :

BE/B. Tech MBA in marketing form Tier I Institute with 3-8 years of experience in eCommerce