Digital Media Manager - Alcobev/FMCG/D2C

Job Description - This role is that of a Digital media Manager who would take care of the media activities across online set up for all the brands under the umbrella

Client Details

Our client is an Indian major that is growing form strength to strength in the FMCG space and with innovative strategies around sales and marketing, they have been one of the biggest names in the Indian and global markets. They are looking for a Digital Media Manager who would be overseeing the digital piece for the India market and would be building innovative and creative strategies to create a mark for the brand in the online space.

Description

The incumbent would report into the Digital Marketing Head and be responsible for:

- Annual Integrated Media Plan (ATL & Digital) to deliver on business objectives and aligned to ABP/AOP

- Campaign Planning including strategy, competition mapping, consumer insights, budget allocations,

- support in creatives

- Own strategic direction, implementation, performance measurement & evolution of consumer

- programs throughout the consumer journey

- Work closely with brand managers in identifying and recruiting influencers for campaigns

- Managing the end-to-end development from identification, briefing, amplification to reporting with agency
- Oversee in-season campaign storytelling strategy (cadence, positioning & execution) to ensure consistent messaging across all platforms

- Manage full marketing life-cycle of member engagement activities, to include ideation, planning, implementation, optimisation & success measurement

- Develop consumer segmentation & benefits strategies that provide the most relevant, timely & impactful program experiences

- Develop & execute a media strategy to deliver on app download & active user targets

- Develop & execute a media strategy to deliver on revenue & performance marketing targets for the online site

Profile

The successful candidate should:

- Be a Management Graduate with 6+ Years of relevant experience

- Have and analytical mindset with a proven track record in delivering results across online, offline, e-commerce and technology i.e. apps.

Job Offer

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth for performers

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

Contact - Jennifer Shah - +91 124 452 5492

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