Digital Marketing Specialist - Technology Consulting/IT Service

We would like to engage with you for the position of 'Digital Marketing Specialist.' A suitable candidate would be ideally working in technology consulting or IT service company and generating high-value leads using inbound marketing and outbound campaigns. We are looking for a candidate with a good balance in terms of knowledge and experience across a broad spectrum of digital marketing like Social media, Webinars, Email campaigns, Marketing Automation, Paid Ads, SEO, SEM, etc., and not a vertical expert in just one of these areas.

Some more pointers for JD:

- Should have worked for a technology company . Should be able to understand technology space and be self-paced.

- Work closely with sales and solutions teams and execute campaigns for generating traffic and MQLs.

- Knowledge of email tools like Constant Contact and MailChimp.

- Experience with designing content, email templates, and nurture campaigns.

- Experience with creating content for social media posts. Managing end-to-end social media activity and help increase followers on all channels.

- Excellent knowledge of PPT and at least one content design tool.

- Create and execute existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue.

- Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of the company and generate demand for crucial solution areas.

- Plan, execute and manage webinars, including marketing webinars on social media.

- Work with our current vendor to improve the website, SEO, and content.

- Plan and execute all web, SEO/SMO, marketing databases, including email, social media, and display advertising campaigns.

- Monitor key web statistics and apply learnings to optimize campaigns

- Good knowledge of Search engine On-Page & Off-Page Optimization tasks.

- Up to date with the latest trends and best practices in online marketing and measurement

- SMO Activities: Participation in Social networking sites (Twitter, Facebook, LinkedIn, etc.)