Digital Marketing Specialist - Performance Marketing - HealthTech

Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.

As a Digital Marketing Specialist - Performance Marketing, you will be responsible for user acquisition using different paid media channels.

What you will do:

- Leading execution of high scale performance campaigns on multiple advertising platforms

- Exploring new channels for growth and leading their end-to-end execution

- Diving deep into data and using insights to identify opportunities for performance optimisation

- Experimenting continuously on creatives and design to drive ROI

Desired Candidate Profile :

What you need to have:

- Bachelor's degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)

- 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation

- Strong quantitative mindset and data driven approach to digital marketing

- Expertise in excel-based data modelling and analytics tools

- Experience in handling mid to large scale monthly digital marketing budgets

- Hands-on experience in managing Facebook Ads, Google Ads at scale

- Experience in programmatic advertising is a big plus for this role

- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool

- Experience in cross-team collaboration, team management and agency management