Digital Marketing Specialist

Role: Digital Marketing Specialist

Location: Gurgaon

Purpose Summary:

- To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email.

- The Digital Marketing Specialist will be responsible for delivering the digital brand objectives.

The key areas of responsibility for the Digital Marketing Specialist include:

- Digital Marketing

- Customer Service

- Teamwork

- Knowledge

Principal Responsibilities:

Digital Marketing:

- To be responsible for developing, executing and delivering the Companies digital / online marketing strategy, planning and budget to include online, new media, web, eCommerce and SEO to drive the business forwards through key marketing channels.

- To be responsible for managing online branding,communications and campaigns through the companies website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.

- To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

- To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

- To be responsible for planning/ improving the design, usability,content and conversion points of the clients websites and for the promotion and growth of the clients web properties.

- To Work & Manage Website team to plan and implement all online marketing campaigns including digital campaign collateral

- To be responsible for the smooth running and completion of projects across site builds, online advertising, social media and search marketing.

Job description:

- To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.

- To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

- To develop and execute solid plans to increase page views,unique visitors, dwell time and site ‘stickiness’ to encourage repeat visits.

- To analyse campaigns, identify trends and provide fast,accurate reports, optimising campaigns to produce the best return on investment for the clients.

- To implement and monitor SEO and PPC strategy to drive traffic and conversion rates

- To analyse and interpret user journey statistics in order to improve the customer experience

- To work with the wider Business Development team to improve customer attraction and retention

- To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope

- To be responsible for managing the companies online marketing budget

- To develop and maintain strong relationships with colleagues and third party providers.

- To drive marketing best practice within the organisation

Knowledge, Experience and Qualifications Essential Skills:

- Proven experience in digital marketing and online PR .

- Strong understanding the digital landscape and how it can be used to support and develop the brand

- Good experience and understanding of customer and market dynamics and requirements

- Experience of digital content management

- Excellent copywriting skills

- Search engine experience, including the ability to generate inbound links from the internet.

- Proficiency using tools to track and report on response rates,traffic and pick up

- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising

- Experience of campaign management e.g. Google AdWords,AdMob, Email

- Experience of budgeting, reporting and analysis (Excel)

- A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential

- Understanding of the principles of design for digital communications

- Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles,sell this vision, and execute it Competencies Required

- Excellent communication skills

- Good project management skills

- Strong analytical skills, numerical skills and a good knowledge of Excel

- Good relationship management skills and a good team player

- Creative flair and enthusiasm for new ideas and concepts

- Confident, passionate and enthusiastic attitude

Qualification: Preferably educated to degree level or equivalent (Business / Marketing preferred) Marketing qualification preferable expertise in Digital Marketing