Digital Marketing Specialist

Role: Digital Marketing Professional

Location: Gurgaon

Reporting to: Director

Purpose Summary:

- To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online

- The Digital Marketing Professional will be responsible for delivering the digital brand objectives.

The key areas of responsibility for the Digital Marketing Manager include:

Digital Marketing:

- To be responsible for developing, executing and delivering the companies digital / online marketing strategy, planning and budget to include online, new media, web, eCommerce and SEO to drive the business forwards through key marketing channels.

- To be responsible for managing online branding, communications and campaigns through the clients website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.

- To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

- To be responsible for managing all company communications to drive leads and ensure through gap analysis, appropriate support to correct performance with in cost effective targets.

- To be responsible for planning/ improving the design, usability, content and conversion points of the clients websites and for the promotion and growth of the clients web properties.

- To Work & Manage Website team to plan and implement all online marketing campaigns including digital campaign collateral

- To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.

Job description:

- To be responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets / briefs.

- To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

- To develop and execute solid plans to increase page views,unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.

- To analyse campaigns, identify trends and provide fast,accurate reports, optimising campaigns to produce the best return on investment for the clients.

- To implement and monitor SEO and PPC strategy to drive traffic and conversion rates

- To analyse and interpret user journey stats in order to improve the customer experience

- To manage the use of digital media to support the company’s product strategy

- To work with the wider Business Development team to improve customer attraction and retention

- To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope

- To be responsible for managing the clients online marketing budget

- To drive marketing best practice within the organisation

Qualification: MBA with Min 3+ yrs of experience .