Digital Marketing/Social Media Specialist - Healthcare

We are hiring for the position of Social Media Specialist for a famous Healthcare.

Location - Mumbai (Andheri)

Role and Responsibilities-

- Design, build and maintain our social media presence (FBK, Google My Business, Insta, LinkedIN, Twitter); expand organic & paid reach

- Create, curate, and manage all published content on social media

- Good creative writing skills.

- Preparing Social Calendar - copy and creative

- Sync with vendors and internal teams to optimize website content and periodically update it

- Maintain and optimize Google Business Listings

- Identify trends and insights, and optimise spend and performance based on the insights

- Plan, execute, and measure experiments and conversion tests

- Instrument conversion points and optimise user funnels

- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Create and manage an online review funnel to register reviews & respond accordingly.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed

- Manage paid campaigns creative and copy requirements and performance,

- Manage listing platforms like Just Dial, Practo,

- Evaluate emerging technologies; brainstorm new and creative growth strategies

Skills-

- 4+ years of relevant experience in the advent field - Digital Marketing

- Demonstrable experience in a pertinent managerial position, preferably in Marketing domain.

- Excellent understanding of latest Digital Marketing concepts & best practices - market research, audience segmentation, competitor analysis, etc.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of various web analytics tools - FB Insights & Analytics, Google Analytics, NetInsight, Omniture, WebTrends, etc.

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Adequate knowledge of organisational effectiveness & compliance standards & policies

- Excellent organisational and leadership skills

- Assertive and clear style of communication

- Analytical mindset and data-driven thinking

- Strategic thinking style, honesty, and ethics in business dealings

- Top-notch supervisory and conflict resolution skills