Digital Marketing - SEM/SEO/Social Media

Digital Marketer

About Us:

Octane is an integrated marketing technology firm that provides a state-of-the-art Email, Social Media & web-marketing platform. We help our clients engage better with their customers. We offer capable software, customized technological solutions to fit all your needs. Our services and technologies help companies interactively communicate with their audiences online, without ever needing to spam them.

Website: www.octane.in

Position: Digital Marketing Manager

Job Description

- Lead, develop and deliver digital marketing plans in order to reach required traffic, subscriber targets and to reach the right audience.

- Create and maintain regular traffic reports for the business with clear analysis to guide editorial, product development and commercial decision making

- Manage SEO & SEM capabilities (external or internal) to ensure that our sites and services are optimised for search engines.

- Manage the design, content and UI of the company website.

- Plan and execute CPM/CPC campaigns for the company.

- Manage and measure the SMO strategy across all the social media platforms.

- Manage and enhance the digital CRM strategy.

- Ensure client data is captured in line with our CRM and data management policies and that the storage and use of it complies with Data Protection laws.

- Ensure data, intelligence and ROI analysis from marketing campaigns are reported back to the business.

- Ensure the appropriate branding and brand messages are used in digital marketing campaigns.

- Own all requests from other areas of the business requiring consumer contacts such as user surveys, client workshops, company resources, product launches etc.

- Ensure all marketing campaigns are delivered on time and on budget.

Skills & Experience Required:

- 3- 5 years of experience managing digital marketing programs.

- Experiencing setting up and managing CRM programs.

- Understanding of SEO and SEM and how to set up sites and campaigns to ensure they are optimised for search engines.

- Understanding of CPM/CPC activities.

- Excellent understanding of social media practices and fluency with different platforms.

- In-depth Google Analytics experience and knowledge.

- Excellent written and spoken communication abilities and presentation skills.

- Understanding of design and design principles.

- Self-motivated, flexible and independent with the ability to multitask.

- High attention to detail with excellent analytical, problem solving and reporting skills.

- Natural teamwork skills and networking abilities.

- Passion for online and media-rich, audio-visual products - especially brands and new technologies.

Please send your CV at anchal.awasthi@octane.in