Digital Marketing/SEM Role - eCommerce

Core Responsibilities:

- Lead & manage SEM campaigns from planning to execution to optimization & performance analysis.

- Manage relationship with Google & related third-party vendors

- Leverage data & analytics to deliver strong marketing efficiencies

- Test beta product launches, features & optimization methods

- Co-ordinate across cross-functional teams & manage key stakeholders

Additional Responsibilities:

- Marketing Analytics: Understanding of data stack to coordinate with central analytics for all data requirements related to marketing. Also, derive key insights/RCA against key goals.

- Marketing Tech: Co-ordinate between tech & product for key marketing tech requirements. 

- Improve capabilities by owning annual roadmap, evaluating and integrating new partners