Digital Marketing - SEM - Car Rental Portal

We have an opening for ‘Digital Marketing' role with our client. Mentioned below is the company profile and job description for your reference.

About the company : VC funded leading car portal.

Key Responsibilities:

- To take full ownership of the company website performance in terms SEM and display and deliver monthly traffic and lead targets.

Responsibilities will include:

- Leading the company's digital marketing efforts to grow the brands online presence, engage audiences and drive digital and Web lead conversions

- Devising strategies to drive online traffic to the company website.

- Oversee execution of digital marketing programs including paid search marketing and web display ads - Hands on Experience and a domain expert in SEM

- Experience in Media Buying

- Identify online lead generation platform and optimize the lead generation process - Proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing

- Prepare MIS reports to assess the impact of SEM and Display campaigns

Key Success Factors:

The ideal candidate will possess the following attributes:

- At least 5 years of digital marketing work experience with an eCommerce / internet company or digital marketing agency

- Hands on experience in SEM

- Prior experience working on lead generation campaigns