Digital Marketing Search Analyst - FMCD/FMCG

Return To Work Programme - ONLY Women Returners With A Minimum 1 Year Career Break

- Want to drive a digital transformation? As a Digital marketing search analyst you will advise priority brands across multiple markets on best practice search strategy & execution to elevate their digital performance.

Key responsibilities :

You will drive the search strategy and execution for a number of our iconic brands across multiple markets. You'll :

- Execute and buy search activation across platforms

- Advise brands on best practice search techniques including keyword selection, tracking and optimization approach

- Support brands to test and synthesize their search strategy through campaigns

- Enable the sharing of search learning across brands and markets

- Execute keyword sourcing, bench marking and optimization

You'll succeed because :

- You have significant SEM expertise with extensive knowledge of key tools (Ad words, Google Analytics, SA 360, Amazon and other e-retailer search tools).

You :

- Are comfortable with detailed keyword performance activation, analysis and optimization

- Are confident, comfortable challenging your colleagues at all levels

- Are organised and sufficient at project management, including managing a fragmented workload and prioritizing key tasks

- Are innovative and determined, designing and driving search strategy through digital campaigns

- Are commercially and business minded

You'll love it because : 

You'll have the freedom to take the initiative and impact brand strategy. You'll deliver results that are fundamental to the success of our brands. You'll coordinate with a range of colleagues from multiple markets across multiple brands. You'll facilitate the ongoing sharing of knowledge. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.