Digital Marketing & Sales Role - eCommerce

Digital Marketing & Sales Role

Roles and Responsibilities:

1. Identify and execute in new and existing markets and catchments to expand customer base

2. Analyze and expand existing and enter new markets through establishment of stores, doorstep, counter and other service channels.

3. Develop collaborations with lifestyle companies loved by our customer base to promote services adoption and cross-sell opportunities.

Growth Strategy & Delivery:

1. Identify growth drivers for the business mix to develop new offerings and services

2. Build operating model, investment and results plan for new initiatives

3. Own business goals delivery for annual plan

4. Maintain monthly spends budgeting and impact tracking/ reporting

Marketing Strategy & Execution:

1. Build and execute strategic plan for digital marketing including performance marketing

2. Drive customer connects for feedback gathering and delivering service excellence

3. Collaborate with marketing agencies to drive accountability on spends and results

4. Design monthly calendar on promotions, advertising and drive spends efficiency

5. Design and develop CRM initiatives across brand platforms like web, app, whatsapp and social media

6. Network Planning & Performance: Work with analytics team/ agency and Operations team to plan or modify operating network for new stores and home delivery services

7. Run network performance audits and assessments by store format