Digital Marketing Role - SEO & Lead Generation

Responsibilities:

Search Engine Optimization (SEO):

- Implement SEO best practices to improve website ranking in search engine results pages (SERPs).

- Conduct keyword research, optimize website content and meta descriptions, and build high-quality backlinks.

- Analyze website traffic data and identify opportunities for organic growth through SEO optimization.

- Stay up-to-date on the latest SEO trends and algorithms.

Lead Generation & Online Marketing:

- Develop and execute targeted online marketing campaigns to generate high-quality leads and drive conversions.

- Utilize social media marketing and other online channels to reach your target audience.

- Manage and analyze online marketing campaigns by tracking performance metrics and optimizing strategies for maximum impact.

Web Analytics & Content Management:

- Utilize web analytics tools (e.g, Google Analytics) to track website traffic, user behavior, and marketing campaign performance.

- Analyze data to gain insights into customer engagement and identify areas for improvement.

- Maintain and update content management systems (CMS) to ensure website functionality and user experience.

- Assist in creating content (blog posts, landing pages) aligned with SEO best practices.

Communication & Collaboration:

- Possess strong communication skills to collaborate effectively with internal teams (design, sales) and external partners.

- Clearly communicate SEO strategies, online marketing campaigns, and results to stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).

- Minimum 2+ years of experience in digital marketing with a strong focus on SEO and lead generation strategies.

- Proven track record of improving website ranking and organic traffic through SEO optimization.

- Strong understanding of web analytics and experience with data analysis tools (e.g , Google Analytics).

- Proficiency in content management systems (CMS) is a plus.

- Excellent communication and interpersonal skills.

- Ability to work independently and manage multiple tasks simultaneously.

- Strong analytical and problem-solving skills