Digital Marketing Role - SaaS

- Good in digital strategy and manage all marketing initiatives to achieve business goals

- Drive marketing campaigns across different channels - emails, social, website, webinars, search, paid etc.

- Build powerful lead acquisition and nurturing funnels, using marketing automation tools to deliver high quality leads

- Re purpose content for distribution across multiple channels to ensure maximum impact.

- Constantly identify new opportunities to engage target audience and drive campaigns from planning to execution

- Responsible for performance and growth of digital marketing metrics

- Draw insights from campaign and market data and collaborate with content marketing, social media and creative teams into impactful marketing campaigns

- Work with sales team for lead management, and sales enablement activities

Skills and experience:

- Should have a strong sense of ownership. Must be Proactive, self-driven, and willing to fail fast and learn

- Should have strong analytical and problem-solving mindset

- Should have excellent people skills and ability to perform in a dynamic, startup environment

- Should have a good understanding of b2b SaaS marketing

- Should be well-versed in Hubspot Sales and Marketing

- Should be adept in tools of the trade, including but not limited to WordPress, webinars, landing pages, email marketing and marketing automation tools

- Should have demonstrable success with LinkedIn marketing