Digital Marketing Role - Real Estate

About :

At Total Environment, we love creating experiences that touch the senses and evoke emotions. Intricate and vibrant experiences that have depth and character, created with passion and sensitivity. Our inspiration comes from nature and the deep rooted cultural heritage of our beautiful planet.

Since 1996, we have been designing, building and managing some of the best homes in the world. We currently have 8 projects with around 4500 custom designed, furnished homes as well as commercial and institutional buildings, covering a total saleable area of approximately 14 million square feet under construction at Bangalore, Pune and Hyderabad.

We are looking for a passionate, self-driven individual who is able to understand the ethos of the organization from the Creative Head and create an inspiring layout of art in conjunction with our design philosophy.

Understanding spoken and unspoken needs of the team and internal customers to conceptualize, create, iterate and finalize graphical content

Company details :

Website : http://www.total-environment.com

Headquarters : Bangalore, Karnataka

Year founded : 1996

Company type : Privately Held

Company size : 201-500 employees

Location: Bangalore

Specialties :

Architectural design & detailing, Long Term Maintenance, Customisation through e-Build, Comprehensive & Integrated Home Automation, Beautiful & fully furnished homes, and Terrace Gardens

DIGITAL MARKETING :

Reporting to: Head - Marketing

Business: Residential Real Estate

Location: Bangalore

At Total Environment, we love creating experiences that touch the senses and evoke emotions. Intricate and vibrant experiences that have depth and character, created with passion and sensitivity. Our inspiration comes from nature and the deep-rooted cultural heritage of our beautiful planet.

Since 1996, we have been designing, building and managing some of the best homes in the world. We currently have 8 projects with around 4500 custom designed, furnished homes as well as commercial and institutional buildings, covering a total saleable area of approximately 14 million square feet under construction at Bangalore, Pune and Hyderabad.

Role Purpose :

- Handle and manage digital marketing mediums and media vehicles to develop, implement, track and optimize our digital campaigns across all online channels.

Scope :

- Develop, manage and extract from performance marketing campaigns

- Manage all kinds of digital platforms like Website, Facebook, Instagram, LinkedIn etc

- Work on remarketing strategies - Website, GDN, EDM's

- Conduct competition assessment

- Enhance project/brand awareness

- Compile performances report using google analytics

- Use codes/cookie crumbs for tracking probable customers - FB Pixel, Google Code

- Understand and use Programmatic marketing

- Conduct keyword research, develop keyword strategies, focus on negative keywords Accountability

- Extract efficiencies from digital performance campaigns - Lead generation at most effective cost

- Brand noise/SOV, Let the world know about our brand in the digital marketing space

You will create an Impact If you :

- Create brand/project awareness using social platforms as a strong asset

Requirements :

- 4-5 years of experience in Digital Marketing

- Understanding of digital marketing concepts and best practices

- Have knowledge of NRI Targeting

- Understanding of Web + Chat

- Must have knowledge of SEO/SEM/PPC

- Functional knowledge of Affiliate, Content + Backlink

- Analytical bent of mind

- Must have knowledge of EDM and remarketing EDM

- Preferable background- ECom, Flipkart, Jabong, Myntra

If interested kindly revert with your

Updated CV :
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Expected CTC :
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