Digital Marketing Role - Internet/Online

- Understand the product, market & business metrics and how paid acquisition fits into the overall growth model. Become a product evangelist first.

- Responsible for performance marketing across digital channels such as google, facebook, instagram, linkedin, twitter, programmatic & affiliates.

- Define and execute campaigns with external agencies on a day-to-day basis. own the channel metric to get maximum ROI out of the budget.

- Work on three streams viz design, copy & product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments