Digital Marketing Role - FinTech

What will you do?

- Devise and execute comprehensive social media strategies to establish the brand as an innovative & trusted brand within the industry. Create compelling content that resonates with the target audience, building brand awareness and loyalty

- Work closely with Product and Tech teams to break down complex financial jargon into content that resonates with our audience

- Planning and executing a social media calendar that attracts followers and drives engagement.

- Collaborate with content creators, influencers and third party channels to drive campaign awareness and brand building

- Finding innovative ways to bring content alive on our platforms. Changing the way how Financial Services brands should operate on social media.

- Keeping a close tab on our social media metrics and building the brand for creative excellence.

- Monitor and assess social media performance metrics to track engagement, growth, and campaign effectiveness. Utilize insights to refine strategies and optimize future campaigns

- Conceptualize and execute groundbreaking social media campaigns, contests, and activations that amplify brand visibility and engagement

- Stay abreast of social media trends, emerging platforms, and shifts in user behaviour to adapt strategies and tactics accordingly

- Collaborate closely with cross-functional teams, including marketing, content, agency and other stakeholders