Digital Marketing Role - EPC Conglomerate

- Work with marketing and brand teams to identify and create user journey automation use cases

- Build a data management structure, dashboards, and governance strategy

- Digital lead conversion, Web engage implementation, user journey management and channel performance tracking

- Identify, build, and manage new marketing channels in the digital space

- Work with agencies / internal teams / freelancers to implement journey actions

- Work with Agency, IT and Developer teams to build associated content and features specifically involving consumer data platforms