Digital Marketing Role - Education

Roles and responsibilities:

1. SEO Strategy and Implementation

2. Website Optimization

3. Content Creation and Marketing

4. Reporting and Analysis

5. Paid Media

- Paid Advertising Strategy

- Campaign Management

- Data Analysis and Reporting

Requirements:

- Should have experience working in an education sector (specifically edtech)

- Proven work experience in Digital Marketing with a successful track record of planning and implementing Paid digital advertising campaigns and building organic reach, visibility and consumer buy-in via SEO and Web optimization

- Solid understanding of search engine algorithms and SEO best practices.

- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console).

- Knowledge of HTML, CMS, and website development concepts.

- In-depth knowledge of various paid media platforms, such as Google Ads, Facebook Business Manager, LinkedIn, Instagram Ads, etc.

- Strong understanding of audience targeting, segmentation, and conversion optimization.