Digital Marketing Role - eCommerce Startup

Job Description :

- Create, identify and understand consumer segments that are relevant for the product, towards whom digital marketing campaigns will be directed

- Develop digital campaigns, end-to-end, with a goal to increase visibility and adoption of the product

- Implement digital marketing campaigns across all channels with effective use of budget to generate maximum reach

- Track the performance of campaigns against metrics such as reach, click throughs and product adoption among others

- Optimize campaigns to boost performance and document learnings

- Perform consumer research to identify trends and discover and develop new and different digital channels of reaching consumers

Salary Range: 6-8 LPA