Job Description :
- Create, identify and understand consumer segments that are relevant for the product, towards whom digital marketing campaigns will be directed
- Develop digital campaigns, end-to-end, with a goal to increase visibility and adoption of the product
- Implement digital marketing campaigns across all channels with effective use of budget to generate maximum reach
- Track the performance of campaigns against metrics such as reach, click throughs and product adoption among others
- Optimize campaigns to boost performance and document learnings
- Perform consumer research to identify trends and discover and develop new and different digital channels of reaching consumers
Salary Range: 6-8 LPA
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