Digital Marketing - Real Estate eCommerce

We have Excellent opportunity with One of the leading Real Estate E commerce company

Location - Mumbai

Industry - eCommerce Real Estate

CTC - Upto 10L

Key Responsibilities:

- Increase the search visibility by mining for a new keyword ideas

- Optimizing campaigns for better ROI as well as brand visibility

- Responsible for the management of the CPC & Display campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)

- Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend

- Develop and implement bid optimization framework and implement simple SQL based or advanced machine learning based algorithms

- Find opportunities to leverage data mining techniques to drive ROI of ad spend

- Use web analytics tool to identify marketing opportunities

- Manage relationships with marketing channel and drive them for actionable insights

Kaamini Panchal