Digital Marketing/Product Manager - EduTech

Here is a chance to work with an ed-tech company that focuses on diverse segments of education and delivers quality education across multiple age-groups.

Our client is a growing Edu-Tech corporate that offers diversified and integrated technology-enabled education products, services, content and infrastructure. Led by a team of highly qualified professionals including IIT-IIM alumni, with a passion for excellence in education, the firm is focused on shaping the lives and careers of many students.The firm commenced operations in 1996, has a diversified and integrated technology-enabled approach to education and has established itself as a recognized brand in the education sector. They operate across a broad spectrum of segments in the education industry.

As a Digital Marketing/Product Manager, you will be responsible for planning and carrying out product launches and driving action throughout the organization.

What you will do:

- Translating business strategy into product strategy

- Managing product profitability and commercial success - owning the business case

- Providing product marketing with insights on key differentiators and messages

- Supporting the Product Owner and Product Marketer with any questions they may have

- Managing all aspects of in-life products, including customer feedback, requirements, and issues

- Overseeing a social media strategy for meeting objectives and goals (higher traffic/ customer acquisition/revenue generation etc.)

- Achieving higher ROI on Advertising Spend through data-driven Ads Optimization (Google SEM/Facebook Advertising/ Display/ Affiliate/ etc.)

- Developing and managing digital marketing campaigns

- Managing the website and optimizing content for the website and social networking accounts

- Tracking and analyzing website traffic flow and providing regular internal reports

- Identifying new trends in digital marketing, evaluating new technologies and ensuring the brand is at the forefront of the industry developments

Candidate Profile:

What you must have:

- 3+ Years- Experience in Edtech Industry

- Knowledge in Product Lifecycle Management

- Hands on experience in owning the product roadmap and executing product strategy

- Should have handled Social Media Marketing

- Prior experience in Digital and Online Marketing

- Knowledge in Google AdWords and Google Analytics