Digital Marketing Manager - SEO/SEM

Department: Marketing

Reports To: National Marketing Manager - India

Summary:

- We are seeking a passionate and data-driven Digital Marketing Manager to spearhead our online presence and drive brand awareness, engagement, and lead generation. You will be responsible for developing and executing a comprehensive digital marketing strategy, e-commerce business and managing multiple campaigns across various channels, and measuring the success of your efforts to optimize performance and deliver results.

Responsibilities:

Strategy & Planning:

- Develop and implement a data-driven digital marketing strategy aligned with overall business objectives.

- Conduct market research to identify target audiences, customer pain points, and competitor strategies.

- Stay up-to-date on the latest digital marketing trends and technologies.

- Set clear goals and KPIs for all digital marketing activities.

Channel Management:

- Manage and optimize campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing.

- Create and manage engaging content that resonates with target audiences.

- Develop and execute social media strategies to build brand awareness, engagement, and community.

- Manage paid advertising campaigns across platforms like Google Ads and social media platforms.

Analytics & Reporting:-

- Track and analyze campaign performance using digital analytics tools.

- Generate comprehensive reports and insights to inform future marketing decisions.

- Identify areas for improvement and optimize campaigns for better results.

Teamwork & Collaboration:

- Work closely with other marketing team members, designers, and developers to ensure consistent brand messaging across all channels.

- Collaborate with internal stakeholders to align digital marketing strategy with broader business goals.

Qualifications:

- Degree in Marketing, Communications, or a related field.

- Minimum 3-5 years of experience in digital marketing, with a proven track record of success.

- Strong understanding of digital marketing principles and best practices.

- Expertise in multiple digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Excellent analytical and data interpretation skills.

- Strong communication, presentation, and writing skills.

- Ability to work independently and manage multiple projects simultaneously.

- Excellent team player with a collaborative spirit.

- Passion for staying updated on the latest digital marketing trends and technologies.

Benefits:

- Competitive salary and benefits package.

- Opportunity to work with a dynamic and growing company.

- Chance to make a real impact on the company's success.

- Work in a creative and collaborative environment.