Digital Marketing Manager - Retail/FMCG/Consumer Durables/eCommerce

- Experience - Around 4-7 years in a Digital Media Marketing Role at a Leading Digital Marketing Agency or Consumer facing brand / organization . Should have had exposure to Social Media Management, Content Marketing, SEM, SEO, Digital Campaign Management, Affiliates

- Education: Full time MBA graduate would be preferred

- Industry preference: Retail, FMCG, Consumer Durables, E-Commerce,

Job Role

Campaign Management: Develop digital strategies for campaign briefs from various entities like Brand, Product, or Services. Create creative strategies, including influencer integration if required. Determine the optimal media approach for reaching and engaging the target audience. Manage the campaign budget effectively. Supervise content and creative development, considering production options and additional activations.

Monitor and execute digital campaigns efficiently.

Website Management: Oversee website design to ensure it aligns with brand identity and enhances user experience. Collaborate with teams to implement strategies aimed at increasing user engagement and conversion rates. Advocate for user-centric design principles, conducting testing and gathering feedback for improvements. Stay updated on industry trends and technologies to innovate web design.

Use web analytics to track and analyze website performance for data-driven design decisions.

Social Media Management:Develop and execute social media strategies, including content amplification and engagement with followers. Manage day-to-day social media activities, including content coordination and community moderation. Align social media content with brand messaging and campaign priorities. Facilitate coordination among internal teams and external partners. Set and monitor objectives for content performance, adjusting tactics as necessary. Share insights and best practices with internal stakeholders.