Digital Marketing Manager - Real Estate Developer

Come and join our team if you are serious and passionate about building a career in Digital Marketing industry!!

Our client is a Premier Real Estate Development Company established in late 80's by a veteran entrepreneur and currently being led by a dynamic leader who has today fast emerged as a force to reckon within the world of real estate. Our client has set substantial footprints in hospitality and entertainment industries along with their flagship business of real-estate development in northern India.

With a turnover in excess of US$ 38 Million and a net-worth of US$ 73 Million with an asset base of US$ 713 million, our client has successfully transferred ownership of over 8,200 residential units and has recently launched one of the largest shopping mall in India inspired by classical Roman-style architecture.

As the Digital Marketing Manager, we are looking for an energetic leader to drive the digital marketing initiatives through innovation and create multi-channel digital marketing strategies, high-quality brand positioning and executing global marketing campaigns.

The key responsibilities will be as follows:

- Conceptualizing, developing and executing the company's digital marketing strategy and leading the transformation to best-in-class in the digital area

- Transforming the digital marketing function into a major demand generation engine that drives results through innovation and data driven digital marketing channel strategies

- Responsible for managing paid campaigns and maintaining the company's social media presence across all digital channels to drive engagement and generate demand

- Working in conjunction with cross functional teams to plan and executing large-scale digital marketing campaigns

- Optimization and enhancement of the digital mediums from an ROI perspective

- Defining metrics to measure the performance of campaigns

- Measuring, analyzing and understanding digital marketing metrics to drive marketing decisions

- Analyzing the results and funnel to optimize campaign ROI and developing a strategy towards generating a positive return for the Company

- Accelerating the company's digital capabilities across Social Media, Search Campaigns, CRM, Content, Mobile, Digital Media, and Infrastructure

- Instrumenting conversion points and optimizing user funnels

- Identifying potential strategic partnership opportunities

- Working closely with functional experts and product management teams to design the digital content strategy with the objective of increasing brand reach, engagement with customers and prospects and overall business impact

- Keeping abreast of the new technologies and digital mediums for effective implementation

Candidate Profile:

- Demonstrable experience of 2 - 4 years in handling Digital Marketing Platforms/Social Media Campaigns/Event Planning

- Strong marketing sense with exposure in funnel management is preferred

- Have in depth understanding of digital marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others

- Strong analytical skills and data-driven thinking

- Excellent communication and presentation skills

Salary offered: 8 - 10 LPA