Digital Marketing Manager - Personal Care Industry

A German global MNC in the personal care industry is looking for a Digital Marketing Manager. THE CANDIDATE MUST BE FROM A PERSONAL CARE BACKGROUND (FMCG WILL ALSO DO BUT NOT FOODS & BEVERAGES).

Key requirements of the Role:

- Develop a clear and compelling digital strategy for brand

- Set and implement digital strategy by working with cross-functional partners to map and transition analog processes to digital ones

- Drive Brand Launches, & Sustained Launch Follow up with a digitally Native Approach

- Leverage Social Media & Performance Marketing to Drive Brand Awareness Metrics & Gain Loyalty

- Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down

- Ensure collaboration, knowledge sharing, and digital best practices among partners and colleagues to help establish a robust digital ecosystem

- Measure ROI for digital projects, fine-tuning approaches as needed to ensure that we're investing in the appropriate tools and resources

- Lead Content Pipeline Planning & Implementation in association with Creative Partners

- Anchor & Establish the Fledgling Brand on Ecom Sites with the right visibility deployments, Image-driving Innovations & premiumise appeal on transactable Platforms

- Collaborates with the region & the global marketing team to organize effectively upgraded digital campaigns for launches/re-launches

- Enables and consults markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities

Key Skills:

- Digital marketing, marketing communications, campaigns, integrated marketing, advertising, social media marketing, search engine marketing, web analytics, digital media, performance marketing

The role is based out of Mumbai.