Digital Marketing Manager - Life Insurance

- Driving Leads for the business through Paid Advertising (Google, Facebook), Programmatic, Third Party Affiliates, Programmatic, digital associations and sponsorships, Native advertising and Emailers to aid business in achieving sales targets

- Must have in-depth expertise and past experience of using all Paid Marketing platforms and tools such as Google Adwords, Google Analytics 360, Google keyword tool, Facebook Business Manager, DV360, Datastudio etc

Should be able to evaluate and manage the Paid agencies of Kotak Life, and ensure they work towards achieving their day-to-day targets and deliverables

Needs to co-ordinate with the Paid agency on a daily basis and suggest changes and additions to the existing campaign, and brainstorm with the agency on new platforms and ad units that can be experimented with

The main focus needs to be to optimize all paid campaigns - reducing CPLs and CPA, increase lead contactability and validity, and optimizing the business funnel from lead to end conversion

Coordinate with the stakeholders to get content and creatives for brand and performance campaigns which have persuasive communication which will help drive interest for insurance and insurance products (term plan, ULIP plan, Health plan etc)

Should know how to track all campaigns and measure performance, coordinate with IT and website team for code/pixel placement and tracking, and manage all tracking errors