Digital Marketing Manager - IT

Job Summary:

We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute comprehensive digital strategies across CRM, website management, SEO, mobile applications, and overall marketing initiatives. This leadership role demands strategic thinking, creativity, and a deep understanding of digital trends to drive customer engagement, brand awareness, and business growth.

Key Responsibilities:

1. Digital Marketing Strategy

- Develop and implement integrated digital marketing strategies aligned with business goals.

- Lead planning, budgeting, and performance measurement of digital campaigns across all channels.

- Analyze market trends and adapt strategies to drive user acquisition and retention.

2. Website Management

- Oversee website performance, content updates, UX/UI improvements, and conversion optimization.

- Ensure website is SEO-friendly, mobile-responsive, fast-loading, and aligned with branding.

- Collaborate with web developers, designers, and content teams for ongoing enhancements.

3. CRM (Customer Relationship Management)

- Manage and optimize the CRM platform (In-house CRM) to improve customer journeys.

- Drive personalized communication strategies using email campaigns, segmentation, and automation.

- Leverage data to enhance lead nurturing, customer engagement, and lifetime value.

4. SEO (Search Engine Optimization)

- Develop and lead on-page and off-page SEO strategies to improve organic visibility and rankings.

- Monitor performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

- Collaborate with content creators to align content with SEO best practices.

5. Mobile Application Marketing

- Define marketing strategies for app acquisition, engagement, and retention.

- Optimize app store presence (ASO), coordinate push notification campaigns, and track KPIs.

- Collaborate with product and development teams for feature promotion and user feedback loops.

6. Team Leadership and Collaboration

- Lead a team of digital marketers, designers, and content creators.

- Collaborate with cross-functional departments including sales, product, and IT.

- Foster a data-driven culture and encourage continuous learning and innovation.

Qualifications & Skills:

- Bachelor's/Master's degree in Marketing, Business, IT, Computers, or related field.

- 5+ years of experience in digital marketing, with 3+ years in a leadership role.

- Proven experience in CRM management, SEO, website optimization, and mobile marketing.

- Strong analytical skills with proficiency in tools like Google Analytics, CRM platforms, and SEO software.

- Excellent leadership, project management, and communication skills.

- Up-to-date with latest digital marketing trends, technologies, and best practices.

Key Metrics for Success:

- Increased organic traffic and search rankings.

- Improved website conversion rates.

- CRM engagement and lead nurturing effectiveness.

- Growth in mobile app downloads, active users, and retention rates.

- ROI on digital campaigns and marketing initiatives.