Digital Marketing Manager - IT

Digital Marketing Manager

Responsibilities:

1. Team Leadership:

- Lead and manage the Digital Marketing team, fostering a collaborative and innovative work environment.

- Provide guidance, mentorship, and support to team members, ensuring alignment with company goals and objectives.

- Coordinate and oversee the execution of digital marketing campaigns, ensuring a cohesive and consistent brand message across all channels.

2. Brand Strategy and Optimization:

- Develop and implement comprehensive digital marketing strategies to optimize brand visibility and awareness.

- Conduct market research and analyze industry trends to identify opportunities for brand enhancement and growth.

- Work collaboratively with cross-functional teams to integrate brand strategies into broader marketing initiatives.

3. Campaign Development and Execution:

- Create, plan, and execute digital marketing campaigns that align with the overall brand strategy.

- Utilize a data-driven approach to monitor and analyze campaign performance, making data-driven decisions to optimize outcomes

- Ensure that all digital campaigns are aligned with brand guidelines and effectively communicate the brand message.

4. Audience Engagement:

- Develop and implement strategies to engage a broad audience through various digital channels.

- Utilize social media, email marketing, content marketing, and other platforms to enhance brand reach and engagement.

- Stay abreast of emerging trends and technologies in digital marketing to capitalize on new opportunities.

5. Reporting and Analysis:

- Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.

- Prepare regular reports on campaign performance, providing insights and recommendations for continuous improvement.

- Collaborate with the analytics team to gather and interpret data that informs marketing strategy.

Qualifications:

- Master/bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.

- 10 +years of proven experience in digital marketing with a focus on brand management.

- Strong leadership and team management skills.

- In-depth knowledge of digital marketing trends, tools, and platforms.

- Proven ability to develop and implement successful digital marketing strategies.

- Excellent communication and interpersonal skills.

- Analytical mindset with the ability to interpret complex data sets.

- Creative thinking and problem-solving skills.

To apply, please submit your resume, cover letter, and a portfolio showcasing successful digital marketing campaigns you have led.

Why us?

Perks & Benefits:

- Immense opportunities for growth, personal development & career opportunities.

- We also champion a workplace culture that thrives on passion, collaboration, efficiency, and innovation.

- Dynamic Teamwork Environment, Fantastic flexibility

- Work life balance.

- Fixed working hours.

- Five days working (fixed Sat/sun Off)

- Medical Benefits