Digital Marketing Manager - Investment Bank

Digital Marketing Manager with a good expertise in finance, banking & cryptos

As a Digital Marketing Specialist at you are responsible for setting up, implementing, and managing our digital marketing strategy. Digital marketing strategies are important to our company's success, so your role will play a crucial role in achieving our business goals and objectives.

You collaborate with fellow MarCom team members and agencies to build engaging digital marketing campaigns and serve as an expert and a mentor in digital marketing topics, provide guidance and leadership to other team members as needed which includes support for internal, corporate communications as needed including but not limited to employee and investor communications, management and sales support.

In this function you will be responsible for the following:

- Build, plan, implement, monitor, and manage the digital marketing strategy which includes digital marketing content to engage Bank's growing base of clients in cooperation with internal stakeholders by enforcing of brand standards, product positioning and key messaging across all relevant and suitable distribution channels

- Keep abreast with industry and market trends and best practices and be familiar with the Blockchain, Crypto and Fintech landscape to help to create more compelling and relevant collateral and communication pieces which includes responsibility for keeping informed of new technologies, trends and digital marketing tools and bringing these ideas into consideration when building new campaigns, and seeking for suitable channels

- Manage and oversee various digital marketing channels and all the company's social media accounts, and seeking for suitable channels (Twitter, LinkedIn, Reddit, Discord, Youtube, Telegram etc)

- Define, monitor, and analyze all relevant ROI and KPIs to measure success and report on results including research and provide suggestions for improvement which includes tracking of SEO and Google Analytics metrics and provide reports for management

- Maintenance & further improvement of the company's intranet and website and CMS incl. SEO on page and off page

- Suggest activities for improving the quality of online content including challenging current processes and software as well as evaluate new possibilities (incl. CRM)

- Use targeting, A/B testing to optimize different client journeys and increase user experience

- Build and deploy effective segmented email drip campaigns

- Plan and manage strategic and tactical initiatives, including communications and promotions, around event and independent business opportunity marketing

- Create and manage the Digital Marketing Calendar for all corporate and product marketing initiatives over various channels which includes development of detailed communication plans for key initiatives to be shared with internal stakeholders

Requirements and Parameters

- Minimum 5 years in digital marketing - Linkedin, Twitter, Telegram, Discord, Reddit

- Experience at a crypto start-up which has already achieved scale: Polygon, FalconX, CoinDCX, Binance, FTX, etc

- Familiar with cross channel marketing tactics, driving engagement and followers, and conversions

- Excellent communication skills

24.09.22 - SEBA India 2

- Ability to work with senior management

- Reports into: Chief Marketing Officer (CMO) at SEBA

Following attitude is crucial:

- Efficiency: Delivery of quality with an optimized time to market

- Maximize a limited budget

- Come up with solutions

- Owning the area of Digital Marketing pro-actively

- Sense of urgency, and organize capacities of related colleagues and/or external vendors

- Get things done mentality

- Expand comfort zone: