Digital Marketing Manager - Internet/Online

We are looking for people who are energetic, curious, empathetic and eager to grow every single day. Work with India's next B2B unicorn, read on to know more.

Our client is a disruptive platform that enables their Business partners to sell top consumer brands at the best wholesale prices across urban, semi-urban and rural India. The partners sell FMCG, personal care and packaged food products to Kirana stores, creating a meaningful micro-business and an impactful earning potential for themselves and their partners. They have innovative payment and credit provisions along with local language stronghold helping in making its units extremely profitable.

The founders and leadership teams are Harvard and IIT Alumni, with experience from companies like Walmart, Swiggy, Future Group and others. Funded by the most well-known VCs the company has experienced 45 times growth within 6 months of its existence.

As a Digital Marketing Manager, you will be responsible for grasping of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.

What you will do:

- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

- Launching campaigns on time and on budget

- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels

- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Designing, building and maintaining our social media presence

- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Brainstorming new and creative growth strategies

- Planning, executing, and measuring experiments and conversion tests

- Collaborating with internal teams to create landing pages and optimizing user experience

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluating emerging technologies

- Providing thought leadership and perspective for adoption where appropriate accordingly

Desired Candidate Profile

What you must have:

- Strong knowledge of Ad serving tools (e.g., DART, Atlas) and website analytics tools

- Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints

- Ability to run Google Adwords campaigns

- Excellent communication skills

- Strong problem solving capability