Digital Marketing Manager - Internet/eCommerce Industry

We are hiring for Digital Marketing Manager

Location- Bangalore

Digital Marketing Manager

Job Description:

- Manage all digital marketing channels and social media accounts for Company's B2B and B2C businesses

- Build and manage the social media marketing strategy in-line with Company's overall marketing plan

- Drive user acquisition for B2C through a mix of paid and owned media campaigns.

- Drive followership on LinkedIn - strategize and execute campaigns

- Monitor competition and develop content topics for brand differentiation

- Develop and create all published content (images, video, written, and audio) to reach the Company's target customers

- Liaise with the Design Team for visual communication - to achieve and boost social media engagement

- Drive and measure website traffic

- Evaluate and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools

- Analyze key metrics and tweak strategy as needed

What we expect from you?

- Minimum 5 years of hands-on experience with SEO/SEM and Google Analytics

- MBA in Marketing or Digital technologies from B-schools or other a premier institutes will be preferred

- Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns in a start-up environment

- Strong working knowledge of social media and mobile behaviors/opportunities

- Familiarity with web design, HTML, CSS, and JavaScript is an added advantage

- Understanding of tools like AppsFlyer, CleverTap, etc.

- Stay updated with the latest trends and technologies in digital marketing

- Ability to work in a fast-paced, cross-functional environment

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